1. To start- SPAC is great for outdoor concerts, but GO SEE A SHOW AT CAFFE LENA. Thank us later. 

2. Just trust us when we say your sink water tastes fine. While the Springs apparently do contain ~Vitamins~ If you plan on finding ‘Good Spring Water’ be prepared to try a lot of water that smells like rotten eggs and tastes like metal throughout your quest. 

3. If you are planning a ‘Track Day’ have set friends who will go early in the morning to get you a picnic table! Make a game out of it- Losers are in charge of getting the table. Believe us when we say the crack-of-dawn wake-up is WORTH IT. 

4. Also Track-Related- PACK A COOLER. (no glass). Otherwise be prepared to spend excessive amounts of money on food and drinks you could have just packed yourself. 

5. Disregard #4 if your food plans involve Shake Shack or Mac Truck mac-n-cheese.

6. This one may be more considered ‘Life Advice’ but we’ve learned the hard way that if you plan to spend your entire afternoon at the Track, and then walk directly over to The Horseshoe, and then go directly downtown to Caroline Street, MAKE TIME FOR FOOD AND WATER :,)

7. You may have heard some hype about a little thing called a Doughboy. (Now also sold at Stewarts Shops??)  While they are a pretty delicious guilty pleasure, eat at your own risk because Surprise, Surprise! Deep Fried Cream Cheese Burritos don't exactly make you feel like a hundred bucks.

8. 10/10 recommend getting a slice of Cheese though. Or maybe 3. Or a whole pizza.

9. You will feel tempted to sit on one of the horse statues scattered throughout town. This is not us saying ‘Don’t do it’ but rather ‘Don’t do it in broad daylight or in front of any cops.’ (Where do they store those things in the winter btw? Asking for a friend)

10. Lastly, it just so happens that when the bars start closing at 3AM, Compton’s Restaurant opens. Coincidence? Honestly, probably not.. but, what better time to eat breakfast?

Whether or not you consider yourself tech savvy, you can’t escape it – we’re living in a technology driven world.

The amount of marketing tools that have not gone digital are few and far between, and if you aren’t keeping up with them for your business, chances are you’re really missing out. One place that you can start is with your website. There are so many programs that allow you to build websites with a responsive design and if that’s intimidating to you, there are plenty of companies out there (*cough cough* KaKe Marketing) that can help build a responsive website for you. What does a responsive design even mean? Well, to put it simply, a responsive design means that your website has the ability to adjust to devices of all sizes (such as your mobile phone) and better respond to user behavior. Here are 4 major reasons your website should have a responsive design.

• Almost half of users base a business’s credibility on their website alone.

You heard me right, studies have shown that 48% of users consider a business’s website design to be the number one factor when deciding whether or not a business is dependable. That puts a lot of pressure solely on your website, and clearly demonstrates why it is so important to continue enhancing its design.

• Mobile web browsing has overtaken desktop browsing for the first time (The Guardian)

According to studies over the past year, mobile web browsing has continued to grow steadily while desktop viewing has steadily decreased. Think about it - how often do you leave the house without your cell phone? People treat their phones as if they are an additional appendage. Whether you’re heading to the grocery store, sitting at your desk at work, or even sitting at home on the couch, the tendency to scroll through your phone is pretty common.

• Google favors mobile-friendly websites for its mobile search results.

In 2015, Google began ranking sites within its search index by mobile accessibility. According to Google, the changes in ranking signal will have a significant impact in Google Search results. This is meant to ensure that users are getting relevant, high quality search results that are optimized for their devices.

• Mobile optimization can help reduce your bounce rate

Bounce rate is the percentage of visitors to your website who navigate away after viewing only one page. If your site is not optimized for mobile, the text might be hard to read, or a user might have to scroll around to find what they’re looking for. Many users become bored or impatient when a site is too difficult to navigate on their mobile device, causing your bounce rate to increase.

So, if you want to learn more - contact us! We can help you and your business stand out from the others.

Has your business hopped on the Social Media bandwagon yet? If not- we’re here to tell you why you should. 

By now, the majority of all small businesses are using Social Media as a way to connect with their customers and get their name out there. There are so many different Social Media platforms… Facebook, Instagram, Twitter, Pinterest, Snapchat, and the list goes on with more and more showing up in the App Store almost daily.  It’s brought networking and customer engagement to a whole new level. 

So, why is marketing through Social Media so important, you ask? 

• Your competition is using it.

Based on statistics gathered by Facebook Analytics, there are more than 50 million small businesses using Facebook Business Pages to connect with their customers. According to Forbes, 78% of sales people using social media to sell out-perform those who are not. In this same study, the respondents were very clear in stating that Social Media was a leading factor in their closed deals. LinkedIn has even stated that 90% of top sales reps use social selling tools to close deals, compared with 71% of all respondents.

• Your customers are using it.

Globally, there are nearly 2.8 billion people who actively use social media. According to Ambassador, 71% of customers who have a positive service experience via Social Media are likely to recommend that company to others. Instagram has over 500 million monthly active users, almost all of whom are under the age of 35 (Hootsuite.)  Looking to sell to an age group 35+? Maybe Instagram's not for you, but a key insight from Social Media Today claims that 22% of the world's population use Facebook, and 76% of those users have logged in everyday since 2016, with a wide age range of <18- 65+.

• Social Media will boost your companies SEO.

SEO Stands for Search Engine Optimization. In other words, it is a way to increase your companies visibility and position in search results on organic (free) sites such as Google, Yahoo, etc. An SEO Strategy will ultimately increase traffic to your businesses website, with an end goal of increasing your sales and revenue. All that being said, the more active and engaged you are on social media, the more followers you will end up with. The more followers you have, the more likely you are to have links to your website shared, resulting in a growing SEO. The more you're putting yourself out there on Social Media, the more likely customers are to either google your name themselves, or pass your business along to a friend who will then also look you up. The more often you are looked up, the higher your rankings are on search engine websites so that when a more generalized search is made, you have more of a chance to appear on peoples feeds. It all comes full circle people!

So, the real question here is: What are you waiting for?